D-BOX first created waves at Hollywood’s iconic TCL Chinese Theatre in 2009 with Justin Lin’s Fast & Furious, the fourth film in Universal Pictures’ ground-breaking franchise, which has earned almost $5 billion worldwide. The response to the motion technology was immediate and moviegoers were hooked on this new, innovative way to experience movies. As word spread, exhibitors were eager to embrace D-BOX’s unique, new way for customers to immerse themselves in the story.
In the years since, D-BOX has worked on every subsequent Fast film, including this summer’s first stand-alone film from the franchise, Fast & Furious Presents: Hobbs & Shaw. Today, the Canadian entertainment giant has a commanding presence on close to 750 screens in 41 countries, making D-BOX an undisputed leader in the premium category.
“With nearly 450 movies in our portfolio today, we are so pleased to know that moviegoers are still excited about seeing the next action-packed blockbuster in D-BOX,” states Claude Mc Master, President and CEO of D-BOX. “Fast & Furious will always be an important part of our success story because it was the very first movie ever coded with our motion technology. In fact, Universal Pictures was the first studio who took a chance on us and for that we will always be grateful. The happy coincidence of the release of Fast & Furious Presents: Hobbs & Shaw on our 10-year anniversary is not lost on us and truly bodes well for another decade of thrills and excitement.”
“We’ve been thrilled to work with D-BOX over the past decade on the Fast films and can’t wait for audiences to see Hobbs & Shaw this summer,” says Jim Orr, President of Domestic Theatrical Distribution for Universal Pictures. “The powerful, immersive motion technology of D-BOX combined with the high-octane action in the movie is an unbeatable combination that’s guaranteed to blow audiences’ minds.”
Fast & Furious Presents: Hobbs & Shaw arrives in theatres across North America on August 2, 2019.