---
title: D-BOX News | D-BOX Technologies and Mila announce partnership
description: D-BOX Technologies & MILA announce partnership to use artificial intelligence for haptics with use of tools for audio and video content encoding in haptics
---

[About D-BOX | News ](https://www.d-box.com/en/news)

# [D-BOX News | D-BOX Technologies and Mila announce partnership](https://www.d-box.com/en/news/d-box-news-d-box-technologies-and-mila-announce-partnership)

 Written by [D-BOX](https://www.d-box.com/en/news/author/d-box) | Jun 21, 2022 12:10:05 PM

Today, haptic technology requires that audio and visual content be systematically coded to create an immersive experience in a seat or armchair. The home entertainment strategy requires more and more content (movies, TV series, etc.), which are largely coded manually and require multiple hours of work. With the development of automation tools for this task, D-BOX will gain greater efficiency and be able to code more movies and TV series every year. We continue to innovate in home entertainment, and the use of artificial intelligence should enable us to more rapidly expand our catalogue with new types of content such as music, or even content for relaxation.

“Through this partnership, Mila will play a big part in developing deep learning for D-BOX’s haptic technology. This technology is particularly relevant in the entertainment industry, which is constantly reinventing itself in order to retain new fans,” said Sébastien Mailhot, President and CEO of D-BOX. “With access to Mila’s top researchers and its partners, D-BOX will be able to considerably increase the pace of automation of haptic coding for all audio and video content.”

“The combination of AI and haptic technology has a multitude of promising applications,” stated Stéphane Létourneau, Executive Vice-President of Mila. “This partnership with D-BOX will allow Mila to work on many innovative projects in the field of entertainment.”

## ABOUT D-BOX

D-BOX creates and redefines realistic, immersive entertainment experiences by moving the body and sparking the imagination through effects: motion, vibration and texture. D-BOX has collaborated with some of the best companies in the world to deliver new ways to enhance great stories. Whether it’s movies, video games, music, relaxation, virtual reality applications, metaverse experience, themed entertainment or professional simulation, D-BOX creates a feeling of presence that makes life resonate like never before. D-BOX Technologies Inc. (TSX: DBO) is headquartered in Montreal with offices in Los Angeles, USA and Beijing, China. Visit [D-BOX.com](https://www.d-box.com/).

## ABOUT MILA

Founded in 1993 by Professor Yoshua Bengio, Mila is a research institute in artificial intelligence that rallies nearly 900 researchers specializing in the field of machine learning. Based in Montréal, Mila’s mission is to be a global pole for scientific advances that inspire innovation and the development of AI for the benefit of all. Mila, a non-profit organization, is internationally recognized for its significant contributions to machine learning, especially in the areas of language modelling, machine translation, object recognition and generative models. To learn more, visit [mila.quebec/en](https://mila.quebec/en/).

##### FOR FURTHER INFORMATION, PLEASE CONTACT:

##### D-BOX TECHNOLOGIES INC.

**Stéphane Vidal  
**Vice-President, Marketing and Communications  
514-826-1903  
[svidal@d-box.com](mailto:svidal@d-box.com)

**David Montpetit  
**Chief Financial Officer  
450-999-3216  
[mailto:dmontpetit@d-box.com](mailto:dmontpetit@d-box.com)[dmontpetit@d-box.com](mailto:dmontpetit@d-box.com)

##### MILA

Marc-Antoine Guérard  
Communications Advisor   
438-936-7750  
[marc-antoine.guerard@mila.quebec](mailto:marc-antoine.guerard@mila.quebec)

 

 

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