Sim Racing

Advanced SimRacing and D-BOX renew their partnership

June 15, 2023


D-BOX partners with Advanced SimRacing, a North American leading gear company in Simulated Racing


Renewed partnership marries enhanced racing simulation experiences 
with cutting-edge haptic technology


D-BOX Technologies Inc., a world leader in haptic and immersive entertainment, and SimracingCanada Inc., also known as Advanced SimRacing, a North American racing simulation chassis manufacturer and digital motorsport equipment retailer, are pleased to renew a partnership that enables ASR’s fast-growing customer base the opportunity to build the ultimate racing simulator with D-BOX’s FIA-licensed haptic technology. The value of the haptic components to be sold by D-BOX pursuant to this agreement is expected at over $2.6 million CAD ($2 million USD) over the next year.

ASR has quickly forged a strong reputation in the market and their decision to once again work with D‑BOX is part of its ongoing commitment to providing the best possible sim racing experiences for professionals and enthusiasts alike. ASR’s simulators are designed to replicate the feel of driving a real race car, and D-BOX’s G5 actuators further enhance the realism and the precision of the sim racing experience. ASR’s experience working with professional drivers from IMSA, F1, Lamborghini Super Trofeo, Porsche Cup, NASCAR, and other elite racing series has given them an unparalleled understanding of what it takes to create a truly immersive experience. Their team of experts is uniquely suited to install and calibrate a D‑BOX unit for professional use and training.

“There is no way to go around D-BOX when comes the time to talk about haptic feedback in sim racing. We are thrilled to announce this major commitment towards D-BOX, who has always been supportive of ASR since our inception. Together, we are taking sim racing to the next level, providing an unparalleled immersive experience for gamers and enthusiasts alike."

"Our renewed partnership strengthens our presence in the simulation industry and allows us to provide a more immersive and realistic experience to the market,” said Sébastien Mailhot, President and CEO of D-BOX. “Through this partnership, we are able to integrate our cutting-edge motion technology with Advanced SimRacing's state-of-the-art simulators, resulting in a truly unparalleled simulation experience. We are confident that our collaboration with ASR will continue to bring significant benefits to both of our businesses as we work together to push the boundaries of racing simulation technology."



D-BOX creates and redefines realistic, immersive commercial and entertainment experiences by moving the body and sparking the imagination through effects: motion, vibration and texture. D-BOX has collaborated with some of the best companies in the world to deliver new ways to enhance great stories. Whether it’s movies, video games, music, relaxation, virtual reality applications, metaverse experience, themed entertainment or professional simulation, D-BOX creates a feeling of presence that makes life resonate like never before. D-BOX Technologies Inc. (TSX: DBO) is headquartered in Montreal with offices in Los Angeles, USA and Beijing, China. Visit


Founded in 2020, Advanced SimRacing is the fastest-growing North American racing simulation chassis manufacturer and digital motorsport equipment retailer. Owned and operated by passionate simracers, the company designs and builds the sturdiest and most durable aluminum profile racing simulation cockpits available in the market today.




Certain information included in this press release may constitute “forward-looking information” within the meaning of applicable Canadian securities legislation. Forward-looking information may include, among others, statements regarding the future plans, activities, objectives, operations, strategy, business outlook, and financial performance and condition of the Corporation, or the assumptions underlying any of the foregoing. In this document, words such as “may”, “would”, “could”, “will”, “likely”, “believe”, “expect”, “anticipate”, “intend”, “plan”, “estimate” and similar words and the negative form thereof are used to identify forward-looking statements. Forward-looking statements should not be read as guarantees of future performance or results, and will not necessarily be accurate indications of whether, or the times at or by which, such future performance will be achieved. Forward-looking information, by its very nature, is subject to numerous risks and uncertainties and is based on several assumptions which give rise to the possibility that actual results could differ materially from the Corporation’s expectations expressed in or implied by such forward-looking information and no assurance can be given that any events anticipated by the forward-looking information will transpire or occur, including but not limited to the future plans, activities, objectives, operations, strategy, business outlook and financial performance and condition of the Corporation.  


Forward-looking information provided in this document is based on information available at the date hereof and/or management’s good-faith belief with respect to future events and are subject to known or unknown risks, uncertainties, assumptions and other unpredictable factors, many of which are beyond the Corporation’s control. 


Except as may be required by Canadian securities laws, the Corporation does not intend nor does it undertake any obligation to update or revise any forward-looking information contained in the annual information form to reflect subsequent information, events, circumstances or otherwise. 






Trevor Heisler

MBC Capital Markets Advisors





Marc-André Ladouceur

Co-owner & Chief Marketing Officer


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