From April 25th to 28th, D-BOX was proud to attend the 2022 edition of CinemaCon, one of the most important events in the global theatrical community that reunites theater exhibitors with each other and with the world’s largest movie studios!
The first edition of the event occurring safely on the other side of the pandemic, the enormous trade show was filled with nothing but promise and hope for the future. Featuring exclusive upcoming movie presentations and the latest innovations in the rapidly evolving theatrical industry, CinemaCon brought together major players of the industry under one roof—something that hasn’t been done in two years.
Being back together helped to reignite the flame and boost confidence in the continued restart of cinemas. As Matt Reeves, one of the writers of the recent The Batman film so eloquently stated during his State of the Industry speech, “back in 2019 theaters went dark, but there remained a flicker that helped carry the industry through. That flicker is the passion, dedication and commitment of such a close-knit industry!”
This close-knit industry, thrilled to be back, started CinemaCon in the only way they saw fit: they joined together to chant “we are back!” alongside the President and CEO of Marcus Theaters & Chairman of NATO, Rolando Rodriguez—kicking off a successful 3 days of planning for the future.