D-BOX was proud to attend the 2023 edition of CinemaCon from April 24th to 27th at Caesar’s Palace in Las Vegas, Nevada! As the largest gathering for the theatrical industry, including exhibitors, studios, and vendors, CinemaCon is a must-attend event that keeps the passion for cinema ignited and helps prepare the industry for upcoming theatrical releases.
This year’s event continued to build on the optimism of last year’s, though one might say that there was no longer a need to only be optimistic: as Mike Polydoros of Paper Airplane Media said , “The underlying theme from [the] CinemaCon convention was that the optimism had been replaced by sheer confidence in regard to the overall health of the Movie Going experience.”
Premium experiences like D-BOX were key in turning optimism into confidence within the last year, as moviegoers sought out enhanced theatrical options in record numbers. As a matter of fact, predicts that premium formats will account for 16.7% of all 2023 domestic ticket sales, which is an increase from 9.2% in 2019!
To learn more about the state of the industry address, 2023 CinemaCon studio presentations and D-BOX’s activation with Sony, keep reading!